Overview
A data-gathering and management system that can tap into a variety of wireless digital devices, XclaMot!onData is a constant source of up-to-the-minute intelligence concerning your target market — wide or narrow as it may be. It is used to acquire critical real-time information about shoppers’ behavior, help promote and demonstrate products or services, support fundraising and charity efforts, distribute coupons and other promotional elements, and much more.
Xclamat!on Marketing has gone all out to develop XclaMot!onData, affordable software that gives you access to a variety of metrics that will keep you abreast of what’s going on at street level and help you target those groups ripe and ready to be integrated into your Brand Experience or special event.
That’s the beauty of XclaMot!onData — the data-gathering and management system at the heart of many Xclamat!on Marketing programs.
Platform
Our proprietary software was developed exclusively for Xclamat!on Marketing and can gather a variety of metrics for an array of applications. The platform is customizable and definitely easy to use. View, sort and download your data as it’s captured through secure online access.
Functions
Data Acquisition : Integrate dynamic surveys for quick lead generation and target market studies. Collect consumer contact information and support your loyalty program.
Consumer & Event Analytics : Mesure your brand awareness and event’s success.
Demonstration : Showcase new products or services on-screen at street level, offering live presentations to new consumers.
Transactions : Support fundraising and charity efforts by allowing on-site transactions.
Couponing : Our device’s printing capability offers targeted coupons during your promotional-retail events.
Mobile Marketing : Integrate text messaging or direct emailing to your promotional-retail events.
Web : All devices provide wireless connectivity to 3G networks. Present your web site and build leads on your web-based forms.
Data acquisition at tradeshow
CUSTOMER PROFILE
Manufacturer and marketer of consumer brands in more than 150 countries with worldwide revenues in excess of 19 billion dollars in 2008.
BUSINESS SITUATION
In order to increase its market share with its flagship brand in Canada, this manufacturer introduced a new online consumer loyalty program.
THE MANDATE
Facilitate the introduction and generate pre-launch registrations of the online loyalty program with the targeted audience at two strategic consumer fairs in Toronto and Montreal.
THE SOLUTION
Following the introduction of the loyalty program and live sign up using mobile devices, consumers were invited to have a picture taken with their baby. A greeting email was then sent to the consumers with their picture and Loyalty Bonus Points.
THE RESULTS
- 3,301 onsite registrations
- 98% of registrants opened the follow-up email and clicked through the loyalty site
- 97% of registrants agreed to be contacted by the brand for future promotional offers
Enhanced Shopper Marketing program
CUSTOMER PROFILE
Manufacturer and marketer of consumer brands in more than 150 countries with worldwide revenues in excess of 19 billion dollars in 2008.
BUSINESS SITUATION
Launch of a new segment of its flagship brand in Canada.
THE MANDATE
Introduce the new product to consumers through unique experiences in high-traffic malls and retail partner stores across Canada. Build a database to allow for future lead generation campaigns.
THE SOLUTION
Shopper Converters were equipped with mobile devices which held a customized consumer survey and allowed synchronization with on-site experiential activities. The platform allowed to acquire critical real-time information about shoppers’ behavior, generate a large contact database and encourage sign ups to the brand‘s loyalty program.
THE RESULTS
- 7,597 consumers agreed to fill in the survey
- 87% agreed to be contacted by the brand for future promotional offers
Xclamation mrktg Case Studies
Read more about Xclamation Marketing and their recent achievements by visiting their blog. Discover Case Studies and useful articles about today’s marketing challenges.
Get in touch
For any inquiries, please reach our
XclaMot!onData Team by phone or email.
Cheers!
Quebec Office
206-1565 de l’Avenir
Laval, Qc H7S 2N5
Canada
Ontario Office
2425 Matheson Blvd East, 8th Floor
Mississauga, ON L4W 5K4
Canada
FORT LAUDERDALE
1451 West Cypress Creek Road
Suite 300
Fort Lauderdale, FL 33309
USA